THE CLIENT  

Supplying fenestration to the commercial world, SEH Commercial is part of the SEH Group and ultimately the One Group who are the largest privately owned construction company in the UK. 

THE CHALLENGE  

SEH Commercial lacked a strong  brand identity and in order to bring their brand story to life they required external help.  Although they were busy working on multi-level, multi location sites nationwide, their story wasn’t being documented and communicated to both the SEH team internally and externally to prospective clients.

THE TRANSFORMATION  

Working alongside Brand Elect, the brand transformation comprised of creatively tweaking and softening the existing SEH Commercial logo by adding additional design assets which were incorporated into all of the marketing collateral.  By adopting a story-telling approach to their projects, the completed projects were transformed into eye-catching case study sheets which were divided into industry sectors.  Creative Ego created all of the content both written and visual which included regular visits to onsite locations.  A quarterly newsletter was also produced and distributed both internally and externally to current and prospective clients.