Audley Asset Management
THE CLIENT
Audley Asset Management is a leading independent financial company based in the City of London.
THE CHALLENGE
The client required a stand out creative slant that progressed the existing brand and adopting a more updated design approach. Visuals and branding needed to be contemporary and less predictable with a brief for a new directional brand pertaining to that business sector.
THE TRANSFORMATION
In-depth brand guidelines were produced to help to enliven their brand voice for designing both the website and collateral. The final design was richly colourful, with a modern approach that defined the word’ focus’ within a visual context. Creative Ego worked alongside Brand Elect who provided the brand definition and values.
Brand guidelines
Brand concept and design working in collaboration with Brand Elect.
