THE CLIENT   

DPR Group is the market-leading provider of technology to the retail and commercial banking sectors; providing software that is used by banks, mortgage brokers and consumers.  

THE CHALLENGE

The company had begun their rebranding journey however it needed a creative injection in order to move it forward to the implementation stage.  

THE TRANSFORMATION

By extending the colour palette and applying it to both offline and online requirements, Creative Ego helped build up a bank of branded collateral for use both internally and externally.  Videography and photography shoots on location assisted in updating the website and delivering a professional engaging website. We also created segment icons and exhibition materials and magazine advertisements for the financial sector.