THE CLIENT   

 A popular, independent, authentic South Indian restaurant in the city of Chelmsford.

THE CHALLENGE  

The client had moved from a market stall business to a restaurant business within a short space of time and after 3 years of trading needed fresh input to expand their client reach and entice new customers into the restaurant.  Decor was dated and branding not representing the restaurant’s main offering of quality, delicious South Indian food.    

THE TRANSFORMATION  

In-depth brand assessment and repositioning was undertaken.  The brand was redefined and executed in all collateral including menus, advertisements and on social media.  We created a digital online prescence to bring alive their story and directed on the restuarant refurbishment which celebrated and introduced customers to life in Kerala.  In addition we have assited Live Dosa in producing events and captured visual content via photography for use on social media and in all promotional materials and menus.  A fully immersive website was created to showcase the restaurant’s delicious food and unique interior.